Ms. Patricia AYBAR
Patricia Aybar, a Communication Specialist whose professional journey commenced after graduating with a degree in advertising and public relations from Malaga University in Spain.
Transitioning into the corporate realm, she delved into the roles of Community Manager for two distinct companies in Spain, where she not only managed online communities but also designed visually engaging content.
Subsequently, Patricia embraced a new chapter in Brussels, where she lent her expertise to a non-profit organization, serving as a Marketing and Communication Officer. She coordinated communication plans, managed website content, crafted campaigns, and created engaging
In 2024, Patricia became a valued member of Aggregates Europe - UEPG and eagerly looks forward to collaborating within a team, uniting strengths, and pursuing the shared objectives of the organisation with boundless enthusiasm. Patricia works both for Aggregates Europe - UEPG and also for EAPA (European Asphalt Pavement Association).
Responsibilities:
- Generate engaging content for various platforms, including social media and written materials.
- Identify and engage with key stakeholders, fostering positive relationships within the industry.
- Uphold and enforce consistent branding guidelines to maintain AE-UEPG identity.
- Oversee the digital presence, utilising online platforms and analysing metrics for effectiveness.
- Administrative support
Languages:
- Spanish, English, French
