Case Study
Latomia Latouros Ltd
Larnaca, Cyprus
Latomia Latouros actions are related to Corporate Social Responsibility (CSR) and added value to society. The project describes the company’s efforts in minimizing the blood shortage problem that exists in Cyprus and finding new volunteer bone marrow donors. Latomia Latouros Ltd has set blood donations (once a year) in collaboration with the Cyprus Ministry of Health’s Blood Centre. Through this event, the company encourages all employees, customers, associates, family and friends to donate blood. The initiative was expanded to also support the Karaiskakio Foundation by integrating bone marrow sample collection in its annual blood donation event.
